It’s often said that age is just a number, but for just a number, there are a lot of people talking about it. Quite right, too. After decades of youth-focused consumerism, the Baby Boomers have grown up and a demographic time bomb is exploding.
The stats say it all. According to the World Health Organisation, by 2050 the over 60s will increase to two billion people, doubling from 11% to 22% of the global population, and 400 million people will be aged 80+. It’s not just the developed world
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