Dismantling Your Brand: On the phenomenon of ‘selling yourself’

Atypical Perspectives

Audiences have a parasocial relationships with content creators. This means that they feel like they know the person whose work they enjoy. Now, some of my readers do in fact know me but still, there’s ‘atypical perspectives’ – the blogger who makes commentary and autism theory, and then there’s the person who writes. I try and be an open book on here, but factors like the confidence with which I write, the attitude and humour I inject into my blog posts, and even my style of writing, paint an image of myself that may or may not be consistent with who I am in real life.

I bring this up because on the back of this realization that the way people see you online can be different from who you actually are, has arisen a new cultural phenomenon: ‘selling your personal brand’. This dosent refer specifically to owning the rights…

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Published by Autism Candles

My name is Nathan Young. I'm the founder of the Autism Candles project. I am a self-advocate. The candle project exist to make a statement about inclusion and opportunity. My email is nathan@autismcandles.com. Feel free to contact me. https://www.autismcandles.com

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